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Tuesday, December 1

World Aids Day x Converse PRODUCT(RED)



As part of the PRODUCT(RED) campaign, Converse created this Leather Jacket Chuck Taylor All Star. As very fitting, the shoe is being released at specific (RED) store locations today, December 1st,World Aids Day. The shoe's name speaks on its inspiration, a leather jacket. Made with heavy duty zips, lining and snaps, the detail on the shoe influential. Ten percent of shoe sales will go to The Global Fund to help eliminate AIDS in Africa, so if you're down for change, here's your chance to help save a life.

Pulled from www.avert.org, "According to UNAIDS estimates, there are now 33.4 million people living with HIV, including 2.1 million children. During 2008 some 2.7 million people became newly infected with the virus and an estimated 2 million people died from AIDS.1Around half of all people who become infected with HIV do so before they are 25 and are killed by AIDS before they are 35.2

The vast majority of people with HIV and AIDS live in lower- and middle-income countries. But HIV today is a threat to men, women and children on all continents around the world."


Even if you wear a red string to honor today, please do. Jump for more view of the shoe
















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